Paul Adams
Managed Google Ads campaigns via API for a Shopify store, optimizing landing pages and integrating the full advertising pipeline for better conversion performance.
The Challenge
Paul Adams ran a Shopify store that needed more than basic ad setup — the entire campaign infrastructure had to be managed programmatically. Manual campaign management wasn't scaling, and the landing pages weren't optimized for the traffic coming from Google Ads, leading to wasted spend and missed conversions.
"Arvind is our go-to person for Google Ads. When it comes to running campaigns that actually convert, we choose him every time."
Tech Stack
Infrastructure
The Solution
I integrated the Google Ads API with the Shopify backend to manage campaigns programmatically — adjusting bids, pausing underperforming products, and scaling what worked. Landing pages were redesigned and optimized based on ad performance data to improve Quality Scores and conversion rates. The entire system ran on API-driven automation rather than manual dashboard management.
Arvind is our go-to person for Google Ads. When it comes to running campaigns that actually convert, we choose him every time.
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